YEAR
2024
SCOPE OF WORK
Website Design
Mobile App
Responsive Designs
Mobile App & Web Design for FinPlus
Forget juggling countless financial apps. FinPlus helps you simplify your money matters with custom links for every scenario, from splitting bills to collecting dues effortlessly. Build and track your savings goals, invest with confidence and enjoy online shopping with your secure virtual card.
Problem statement
The Problem
Navigating obstacles to unravel the challenges in achieving financial ease and seamless transactions.
Dollar Transactions Barrier
Sending or receiving dollars is challenging for Nigerians due to a ban on Nigerian debit cards for dollar transactions.
Savings Goal Tracking
Users struggle to define, track, and celebrate savings goals; a solution facilitating goal setting and monitoring is crucial for financial well-being.
International Money Transfer Concerns
Users face uncertainties with international money transfers, lacking a seamless and secure solution for efficient transactions across borders.
Payment Links and QR Codes
The inability to easily create payment links hampers users' experiences; generating QR codes and custom links addresses this, offering an efficient way for payments.
Transaction Simplification
Current methods of splitting bills and managing group payments are prone to challenges; simplifying transactions with QR codes and custom links is essential for a hassle-free experience.
Currency Conversion Hassles
Users face challenges with currency conversion in cross-border transactions, lacking a seamless solution, impacting the efficiency of financial exchanges.
Solution
The Solutions
Empowering financial freedom through innovative features and seamless experiences.
Global Dollar Access
Introducing a virtual card feature for seamless worldwide dollar transactions, overcoming restrictions and the ban on Nigerian debit cards.
Effortless Transactions
Streamline transactions with an improved QR code and custom link feature, enabling easy creation and sharing for single, group, and business needs.
Swift Cross-Border Transfers
Enhance international money transfers with low fees, competitive rates, and real-time tracking, ensuring a secure and efficient global fund transfer experience.
Goal-Oriented Savings
Creating a supportive environment for defining, tracking, and celebrating savings goals within the app, fostering a positive and goal-oriented financial journey.
Educated Resources
Equip users with educational resources within the app to enhance financial literacy, empowering them with the knowledge needed to make informed financial decisions.
Automated Saving
Implementing automated saving features to make saving a seamless and hassle-free process, helping users effortlessly build their financial reserves.
Research
Quantitative Research: Survey
I selected the survey method due to its broad reach, efficiency, ability to gather quantifiable and standardized data, flexibility in question design, and cost-effectiveness.
Data Gathering
I conducted a quantitative survey, gathering feedback from 40 individuals. Their invaluable insights not only illuminated prevalent challenges but also provided a comprehensive understanding of user experiences, establishing a robust foundation for the development of my design solutions.
Research Result
Key Findings
The following were what i discovered from my user research:
Gamification Drives User Engagement in Savings
Users are motivated by the idea of gamification within the savings feature, indicating a desire for a more engaging and interactive aspect to encourage consistent and enjoyable savings habits.
Educational Content Empowers Financial Literacy
Integrating educational content is crucial for empowering users to make informed financial decisions.
Virtual Card Innovation Enhances Global Transactions
There is a substantial interest in innovative features such as a virtual card to enhance global transaction experiences.
Streamlined Payment Links Elevate User Experience
Streamlining the process of generating payment links is essential for improving overall user experience.
Users Seek Intuitive Savings Management Tools
Users desire a more intuitive and supportive environment for managing their savings.
Demand for Seamless International Transaction Features
There is a clear demand for enhanced features facilitating seamless international transactions.
Guidelines
Icons, Fonts, Color
UI Designs
Design Execution
Explore the UI designs that translate user insights into visually appealing and functional interfaces, ensuring a smooth and engaging user journey.
Gamified Savings
The savings page lets users gamify their experience by completing objectives, earning rewards, and participating in challenges while setting and personalizing long-term goals.
Flexible Transfers
Manage finances with local and international transfers, send funds to FinPlus users or e-Naira accounts, and customize currency preferences for global transactions.
QR-Enabled Payments
QR codes are integrated with payment links for quick, secure transactions. Share links or scan codes to send and receive payments effortlessly on the go.
Custom Payment Links
Create tailored payment requests with options for single transactions, business needs, or group payments, ensuring flexible and efficient payment management.
Secure Virtual Card
The Virtual Card offers convenience and security for online purchases and managing recurring payments, providing a safe and flexible payment solution.
Promotional page
Landing Page
I designed a landing page to showcase the key features and benefits. The focus was creating a visually appealing, user-friendly page that drives conversions.
Key Takeaways
Learnings and Next Step
This project delved into the intricate landscape of financial technology (FinTech) and user-centered design principles. I gained valuable insights into the nuances of digital finance, particularly in streamlining user experiences and simplifying complex tasks to deliver maximum value. Additionally, I learnt that the iterative approach is important for continuous improvement and guaranteeing that the product aligns with the changing requirements of the user over time.
In the future, I will be introducing more features and continue to monitor market trends and conduct research to validate FinPlus's positioning and features.
Conclusion
In summary, this case study underscores the transformative potential of user-centric design in financial technology. Through the conceptualization and design of FinPlus, I've demonstrated how innovative thinking can address complex challenges and drive meaningful change. By prioritizing user needs and streamlining financial management, FinPlus represents a paradigm shift in empowering individuals to take control of their financial futures.
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